It’s that time of the year again, when people gather with friends and family to celebrate Christmas and, soon after, New Year.
With this in mind, it’s time to start thinking about your new year resolutions, but this time - don’t just focus on your personal life, think about how you can create new goals for your own business and what you would like to achieve in the upcoming year.
To help you get rid of bad habits and start the next year fresh and full of optimism, we bring you a couple of new year resolution ideas for business leaders to thrive in 2020.
1. Improve customer satisfaction with a free live chat
How’re we going to grow without any customer traction? Now’s a good time to check your customer support metrics such as average customer service response time and how that correlates with how your current and potential customers view your company.
A great idea for your business new year resolution is to start focusing on different tools you can invest in such as free live chat for websites.
According to research, in 2019, live chat satisfaction rates were as high as 92%, the highest among other customer service channels, such as email, social media, and phone.
That’s because using live chat software is the best way to communicate with website visitors. It allows you to hold real-time chat sessions and make use of a wide array of features designed to help you retain and convert visitors into customers.
For example, JivoChat is a professional free chat for websites that allows you to:
Immediately reply and assist customers while they browse your pages;
Customize the widget appearance to fit your brand’s colors;
Provide customer service from anywhere with Android and iOS applications;
Keep in mind though, these are only a few of the features available on the free version - you can check out all of JivoChat’s features here.
2. Stay motivated and inspire your team
Remember, new year resolutions aren’t meant to create unattainable goals or discourage any members of your team. One of the most important things for any company is to keep its team motivated.
Thus, make use of the right incentives to keep your company running smoothly. Incentives can be monetary-based or incentive-based. However, be careful when inspiring with Here are some ideas from Brandongaille and why monetary incentives tend to fail:
3. Stay focused on your mobile customers
Based on 99 Firms’ research, in 2019, 49% of consumers use mobile phones for shopping online, and 61% of US consumers already use their mobile devices in-store to compare prices before making purchase decisions.
Also, by 2021, M-commerce sales will account for more than half of all ecommerce sales. Considering this, you should definitely make it a goal to improve your mobile presence and offer convenience to mobile shoppers.
4. Increase your social media presence
Social media remains one of the best online channels to increase brand recognition and engage customers. According to Smartinsights, in 2019, social media penetration in the US was as high as 70%.
To help you understand which actions help to prompt customers to purchase, check Sprout Social’s graph below.
Also, don’t forget to integrate your free live chat such as JivoChat with social media messaging applications. Jivo allows you to keep track of all chat sessions coming from Facebook Messenger, Viber, and Telegram.
5. Aim to improve your Net Promoter Score
This is another great goal for your business’ new year resolution. The Net Promoter Score exists to help you understand how well your company is performing regarding customer retention.
To measure it, you must ask your customers a very simple question:
On a scale from 1 to 10, how likely are you to recommend our product/company/brand to a friend/relative/colleague?
Then, all you need to do is to calculate your Net Promoter Score using the following formula:
Lastly, compare your results to the following table:
Critical zone: from -100 to 0
Improvement zone: between 1 and 50
Quality zone: between 51 and 75
Excellence zone: between 76 and 100
Remember that providing high-quality customer support to your visitors from within your company’s website hugely impacts your customer satisfaction rates’.
Start fresh and make achievable new year resolutions
Remember, the most important thing is to stay motivated and focus on the idea that a new year means new opportunities for your personal and professional life.
From the JivoChat team, we wish you happy holidays and a great new year!
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